Baremetrics pricing: how the plans are built, why the pages disagree and how to test the add-ons

Baremetrics pricing: how the plans are built

The pricing page, read on October 23, 2026, lists three plans: Launch, Growth and Scale. They are sorted by the annual recurring revenue Baremetrics tracks for you, with band edges at 360K and 3.6M ARR, and not by seat. Launch lists one billing integration, Growth two and Scale unlimited. Growth adds custom dashboards, goal tracking and Slack and Intercom connections. Scale adds scenario planning, an analytics API and a dedicated support representative. A build-your-own option lets you mix features.

Two add-ons apply to any plan: Payment Recovery, which is Recover, and Cancellation Insights. The page also lists an annual discount of up to 35 percent and a free trial.

Why the vendor's pages show different figures

• The plan tiles on the pricing page show one starting amount per plan, while the page's FAQ and search description give lower ones. A yearly billing toggle, set on by default in the page code, and a 35 percent annual discount label suggest part of the gap is monthly versus annual billing, but the page text does not say so.
• Baremetrics' comparison pages, which it dates October 7 to 10, 2026, describe the entry plan as free up to 180K ARR. The pricing page text shows a free trial and no free plan.
• Baremetrics' own dunning article links to the pricing page instead of quoting plans, because it says plans are currently being tested.
• The Help Center pricing article is dated June 20, 2023 and describes a different structure, priced by MRR. Older tables found elsewhere may follow it.
• Handling: take amounts only from the pricing page as you see it from a US view, for your ARR band, with the billing toggle set to monthly and then yearly. Write down the date.

Recover pricing and the ROI guarantee

Recover is sold as an add-on to a Baremetrics plan. The pricing page lists it as a flat monthly extra, and Baremetrics' comparison pages describe a second option, a share of recovered revenue. The ROI guarantee applies to the flat-priced add-on: if Recover does not win back more than your Baremetrics subscription costs, the next month is free. The wording does not say whether that cost is the add-on alone or the plan and add-ons together, so ask.

The Recover page offers the first 14 days free. It also says Recover attributes a recovery to any email or banner the customer interacted with, so ask how a charge that a processor retry collects after the customer opens an email is counted.

Break-even without a price: the arithmetic

Recover can only pay for itself on revenue your processor's retries would not have recovered. Three inputs give the test. MRR is your monthly recurring revenue. The at-risk share is the part of MRR exposed to failed payments, which Baremetrics puts at about 9 percent on average. That is a vendor figure, so measure your own. The lift is the share of at-risk revenue the add-on wins back beyond what retries and Stripe's own emails already recover.

The lift needed equals the add-on fee divided by the product of MRR and the at-risk share. At a 9 percent at-risk share, a fee of each size below needs this lift:

• Fee equal to 0.1 percent of MRR: about 1.1 percent of the revenue at risk.
• Fee equal to 0.25 percent of MRR: about 2.8 percent.
• Fee equal to 0.5 percent of MRR: about 5.6 percent.
• Fee equal to 1 percent of MRR: about 11 percent.
• Fee equal to 2 percent of MRR: about 22 percent.

What the break-even says about company size

A flat monthly fee takes a bigger share of a small MRR. A business with a tenth of the MRR carries a fee ten times larger as a share of revenue, so it needs ten times the lift. Churn Buster's pricing page makes the same point from the other side: it sets a flat fee by MRR tier and says it prices to break even at roughly a 1 percent improvement in recovery rate.

So the Recover pages on this site speak to founders whose failed payments are large enough to matter. Smaller businesses are better served by the free settings in their billing system first. With few failed payments each month, an add-on may not recover enough to cover its fee.

Terms that affect cost

• Billing: the terms say paid accounts are billed monthly, and the pricing page lists an annual discount of up to 35 percent.
• Refunds: payments are non-refundable, with no credit for partial months or unused months.
• Cancellation: you may cancel at any time, and the terms name a phone or video call as the route.
• Price changes: Baremetrics may change fees with 30 days' notice. Read these terms on the day you start, then compare ChartMogul's slider at the same ARR.